Allure Half Cup Bra
Designed to enhance and flatter, this bra features vertically darted cups lined with rigid tulle for lift and support. Guipure scalloped edges accent the straight neckline, while a wide embroidered underbust band and side wires create a subtle bustier effect. Finished with a chic satin touch, multi-position straps, and rose gold hardware, she’s the perfect blend of structure and elegance.
- Supportive unlined demi cup style
- Convertible straps
- Rosegold hardware
Simone Perele
Founded in Paris in 1948 by corsetière Simone Pérèle, this iconic French lingerie house is celebrated for its exceptional fit, delicate lace, and luxurious fabrics. Each bra, panty, and lingerie set is thoughtfully designed to enhance comfort, support, and natural beauty. Blending couture craftsmanship with modern innovation, Simone Pérèle continues to set the standard for elegant and refined lingerie. From everyday essentials to exquisite lace collections, the brand captures the spirit of Parisian femininity and the art of feeling confident and beautiful in your own skin.
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Fit is Everything. We Make It Effortless.
Our expert Bra Fit Concierge service ensures you never settle for “close enough.” Whether in-store or virtual, we tailor the experience to your body, your lifestyle, and your comfort.
Female-Founded, Female-Focused.
We know what support really means. As a female-driven brand, everything we do is built around empowering women to feel confident, comfortable, and completely themselves.
Lingerie You’ll Actually Love to Wear.
We believe lingerie should spark joy, not frustration. Our thoughtful fabrics, inclusive sizing, and flattering silhouettes make getting dressed feel like an act of self-love.