Chloe Demi Bra

The Chloe Demi Bra is Journelle's most-loved everyday bra - and it's easy to see why. Crafted from exclusive cross-dyed stretch floral Italian lace, this underwire demi delivers effortless support and undeniable romance in equal measure.

• Journelle's best-rated bra - beloved by customers and fitters alike
• Exclusive cross-dyed stretch floral lace for a dual-toned effect
• Underwire demi cup for natural lift and everyday support
• Scalloped eyelash edging on cups and straps
• Delicate mesh wings for a light, comfortable fit
• Lace-trimmed adjustable straps
• Hook-and-eye closure
• Complete the set with the French Knicker, Thong, or Suspender Belt

Journelle presents all bra sizes in Euro sizing. The maker of this bra originally sizes in US sizing.

Journelle

The Journelle Collection is our own line of intimate apparel - designed in our New York studio and, from now on, made in Italy. We started the Collection because our buyers and fitters knew exactly which pieces a luxury intimates wardrobe was missing, and the most direct way to fix it was to make those pieces ourselves. The line covers everyday underwire bras, bralettes, panty cuts, slip dresses, robes, and matching sets. Cups are engineered for fit first - a slightly deeper volume than typical American brands, designed to hold weight from the band rather than concentrating it on straps. Materials lean toward natural fibers: fine cottons, silks, stretch and Leavers lace, soft mesh chosen for how they wear in over time rather than how they photograph.

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Fit is Everything. We Make It Effortless.

Our expert Bra Fit Concierge service ensures you never settle for “close enough.” Whether in-store or virtual, we tailor the experience to your body, your lifestyle, and your comfort.

Female-Founded, Female-Focused.

We know what support really means. As a female-driven brand, everything we do is built around empowering women to feel confident, comfortable, and completely themselves.

Lingerie You’ll Actually Love to Wear.

We believe lingerie should spark joy, not frustration. Our thoughtful fabrics, inclusive sizing, and flattering silhouettes make getting dressed feel like an act of self-love.